Reference no: EM133514396

Assignment:

Company: Startup brand called "Surge" (alcoholic energy beverage)

Mission:

Our mission at Surge is to create memorable experiences. Recharge and relax with our zero calorie, 6% ABV energy drink. Life's too short so take a surge on the lighter side with our beverages.

Vision:

At Surge, we want to focus on living in the moment. Our beverages provide clean, fresh energy that will help you maintain a fun and lively lifestyle. Feel energetic and restored without the guilt - zero calories, sustainable and 70% recyclable aluminum, CLEAN ENERGY.

Product:

Current and other alcoholic energy drinks most consumers are familiar with tend to have a bad reputation, like Four Loko, Joose, and Sparks, to name a few. Our idea is to create a product that attracts the same, if not new consumers, with an alcoholic energy beverage that brings new meaning to this market. Espresso Martinis are a more acceptable approach (along with Redbull Vodka cocktails) but don't hold the same negative connotation as an alcoholic energy drink, even though a similar concept.

The product offering will be pre-packaged with an appealing approach removing the traditional harsh and loud packaging. We would like this to be available in the U.S.

Objective:

a. Develop detailed instructions on what a prototype will look like, how you make it? What machines do you need? Processes, etc.

b. Ensure the product demonstrates feasibility, functionality, and technical aspects that align with your business plan.

c. Develop user guide or documentation that explains how to use your product, highlighting its features and benefits.