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Develop talking points for bayer ceo to address

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Assignment:

After reading Chapter 5: Bayer, Ethics, and the Anthrax Scare case from Gringarten, H., & Fernández-Calienes, R. (2019). Ethical Branding and Marketing: Cases and Lessons. Routledge Advances in Management and Business Studies:

  • Develop talking points for Bayer CEO to address media during the crisis.
  • What do you think of the tagline "In Cipro we trust" and its impact? Please explain and support your opinion.
  • "Almost 100 years to the day, Bayer AG came back from the brink of disaster". Explain how and why

Reference no: EM133240594

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