Reference no: EM133170415

Friesland manufactures Rainbow brand of milk products. The client launched Milk Plus in 1998 in a ready to drink milk in a tetra pack in three delicious flavours - chocolate, strawberry, and banana. The ready to drink contains over 20 essential nutrients added to milk and gives a balanced nourishment with good taste.

In this regard the client would like to understand the habits and preferences for milk additive and flavoured milk.  

The client would use the study findings to develop suitable business strategies to increase market share of its product among housewives with school going children.

You are asked to prepare a research proposal for the project. The format of the research proposal is as follows:

• Background & Research Objectives
• Research Methodology - includes research design, research instrument, sample methodology and sample size.
• Target Respondent
• Information Areas captured: Mention either a few questions that you would ask or mention broad heads of information inquiry.
• Time taken for the exercise for each activity of the research process in weeks
• Cost of the exercise: In here you could even mention XXX in AED or US$.