Reference no: EM131286340
1. Assume you are the director of marketing for a firm that markets one of the following products.
i. Environmentally friendly household cleaning supplies
ii. Hand-made wooden toys for 2- to 5-year-old children
iii. A line of designer book bags for students
You are developing a promotional plan. Develop suggestions for each of the following items.
a. Marketing communication objectives
b. A method for determining the communication budget
c. The use of a push strategy or a pull strategy
d. Elements of the traditional promotion mix you will use
e. Use of buzz-building and social media activities Then, in a role-playing situation, present your recommendations to your boss.
|
Maintain current portfolio capital and growth
: What different Options can be used to hedge against Downside Risk and maintain current portfolio capital and growth. Identify the elements that comprise the IASB due process. when is a company's competitive advantage most likely to endure over time
|
|
Explain your topic using a minimum of three concepts
: Explain your topic (which cannot be the same one as your powerpoint) using a minimum of three concepts/theories/perspectives from class or the textbook.
|
|
Compute the actual return on the plan assets
: Gingrich Importers provides the following pension plan information. From the data above, compute the actual return on the plan assets for 2014.
|
|
Analyze the effects that each of these transactions
: Analyze the effects that each of these transactions will have on the following six components of the company's financial statements for the month of May. Organize your answer in tabular from, using the column headings shown below. Use I for in..
|
|
Develop suggestions for marketing communication objectives
: You are developing a promotional plan. Develop suggestions for Marketing communication objectives and A method for determining the communication budget.
|
|
Produce positive consequences in their political activities
: Will the self-interest of politicians and other government workers also tend to produce positive consequences in their political activities? Why or why not? Give examples.
|
|
Subordinates they are collecting information
: What kind of information is it ethical to collect or unethical to collect? Why? Should managers and organizations inform subordinates they are collecting such information?
|
|
Compute pension expense
: The following facts apply to the pension plan of Boudreau Inc. for the year 2014. Using the preceding data, compute pension expense for the year 2014. As part of your solution, prepare a pension worksheet that shows the journal entry for pension expe..
|
|
What are the legal implications of freedom of the press
: What are the legal implications of "freedom of the press" as it relates to terrorism? Is media coverage of these situations important for society's understanding of the events? Why or why not? Is it possible to balance these needs?
|