Reference no: EM133387707

Question: Your aim is to develop Studentbook: A social media specifically for students (website or mobile application) from start-up to harvest with features of innovation, planning, and implementation reflective of a true entrepreneurial small business. Ultimately, you will research the opportunity, review its full potential, and convert your findings into a software application.

Your report should include all of the following:

1. Executive Summary
   1. Company information
   2. Market Opportunity
   3. Financial data
2. Environment and Industry Analysis
   1. Target customers
   2. Competitors
   3. Market forces
   4. Product outlook and potential
3. Products or Services
   1. does the solution satisfy the requirements of the target market?
   2. Describe the look, feel, features, benefits, what makes it unique?
4. Compliance
   1. registrations, licencing, taxation and other legal requirements
5. Marketing, Research and Evaluation
   1. Target market
   2. branding
   3. Unique selling proposition
   4. Look, feel, features
   5. Advertising and promotion
   6. Additional features
      1. social media link
      2. location map/s
      3. attractive graphics

Manufacturing & Operations Plan, Management Team, Timeline, Exit Strategy

1. Management Team 
2. M&O Framework
3. System integration testing & data collection
4. Proposed timeline
5. Overview of the Exit Strategy
6. Financial Plan
   1. Income statement
   2. Cash flow projection
   3. Balance Sheet