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Problem
Background
The Neo P1 has a high price point (approx. AU$270) compared to non-bioengineered golden pothos plants, which can sell at Bunnings for AU$6 - AU$25 depending on their size.
Marketing strategy and justification
Develop a strategy that could be introduced to reduce the likelihood that buyers of the Neo P1 will experience post-purchase regret. As part of your answer, explain how and why this strategy will reduce the likelihood that consumers will experience post-purchase regret.
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