Develop strategy that could introduced to reduce likelihood

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Reference no: EM133542345

Problem

Background

The Neo P1 has a high price point (approx. AU$270) compared to non-bioengineered golden pothos plants, which can sell at Bunnings for AU$6 - AU$25 depending on their size.

Marketing strategy and justification

Develop a strategy that could be introduced to reduce the likelihood that buyers of the Neo P1 will experience post-purchase regret. As part of your answer, explain how and why this strategy will reduce the likelihood that consumers will experience post-purchase regret.

Reference no: EM133542345

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