Develop strategies to target multiple social class segments

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1. Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. What are some examples of products or brands that use this strategy and how do they accomplish it? Are ther any potential risks to taking this approach with specific products or brands and what might make some products or brands more susceptible to these kinds of risks?

2. Put yourself in the role of a salesperson trying to sell equipment to a large company. Pick two or three roles in the buying center and talk about some of the challenges you may face and how you may over come them. Minimun 150 words.

Reference no: EM132214449

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