Reference no: EM133844796 , Length: word count:1500
Engineering Strategy
Assessment - Case Study Report
Learning Outcome 1: Investigate and apply business concepts to construct a strategic plan for a business, create a sustainable competitive strategy for an ongoing business entity and develop strategies to facilitate organisational decision making and problem solving;
Learning Outcome 2: Investigate and devise business innovation and technology management strategies to develop solutions for engineering business problems;
Learning Outcome 3: Critically analyse and assess key concepts and principles underpinning technology strategy and management, the broad innovation process, R&D management, technology and intellectual property protection processes. Place Your Order Now!
Task Summary
Critically review and compare the engineering strategies of two major global automotive manufacturing companies in 1,500 words (+/-10%). Your research from publicly available information should include each company's current and future-oriented research and development (R&D), technology and innovation strategies.
Context
This assessment will provide you with an opportunity to research and learn from the experience of two major companies in the automotive industry (you will be informed if companies from other industries have been prescribed). Specifically, you will be asked to examine how the companies you select have integrated technology into their organisations through innovation, technology (including intellectual property) and R&D strategies.
Companies generally adopt a similar process in developing strategies; however, the content of each organisation's strategies is unique, as they face different challenges and opportunities. You will thus
also compare your two selected organisations and reflect on their differences. In this assessment, you will research both current engineering strategies and future-oriented strategies.
Automotive companies are already piloting and adopting new emerging technologies and methods of manufacturing. The global automotive industry is highly competitive and undergoing many technological challenges and changes. Examples of new technologies and changes include industry robots, driverless cars, electric vehicles, new methods of manufacture and advanced materials.
Ongoing innovation and the development of new technologies is the key to gaining an ongoing competitive advantage. As Giffi, Vitale, Schiller and Robinson (2020) state: ‘automotive companies will likely need to harness a variety of advanced technologies' (p. 8) both physical and digital. The benefits are that automotive companies are ‘becoming more flexible, efficient, and responsive, and reshaping how they operate their businesses, engage customers, and deliver products and services' (Vitale & Giffi, 2020, p. 1).
By completing this assessment, you will understand and gain insights into how engineering strategies are being developed and implemented in successful global companies to provide them with a sustainable competitive advantage today and in the future.
Task Instructions
In this assessment, you are required to research, assess and compare the engineering strategies of two major automotive companies. The engineering strategies need to be current and future oriented. You will be provided with a list of major automotive companies from which you can choose two companies.
You should prepare for and approach this task by reviewing the content and readings provided in Module 1 (Strategic Business Planning), Module 2 (Innovation Strategy and Management) and Module 3 (Technology and R&D Strategy and Management) and conducting research of publicly available information. Please note that the focus of the assessment should be on the improvement of engineering operations via R&D, innovation and technology (including intellectual property).
It is suggested that you use the following as a guide to structure your assessment:
Introduction
Summarise the background information provided; and
Outline the backgrounds of the two global automotive companies.
Literature Review
Conduct a literature review of each selected automotive company and summarise the research.
Analysis and Findings
Discuss and compare the strategies of the selected automotive companies based on the information you gathered in your literature review.
Conclusions
References
Appendices
Referencing
It is essential that you use APA style to cite and reference your research.
Note: Select any two automobile companies.