Reference no: EM132310844 , Length: word count:2500
Assessment - Time-Based Assignment
Overview - Students will be provided with an assignment brief and have one week to address the relevant question/s and provide the most appropriate arguments or solutions, through reference to perspectives and theories learned throughout the trimester, both in class and in their own study time.
Your response should not be purely your initial or basic thoughts, although this may establish your initial approach, but should be sophisticated, cogent, and underpinned by theory that you have learned in the unit, including work that you have done in your own study time, i.e., not simply from lecture slides, the textbook or handouts.
Each response should stand-alone, and should have a short introduction, a body that develops an argument, and a conclusion. If appropriate, use subheadings to direct your discussion.
THE QUESTIONS -
Question One: Developing strategic recommendations based on consumer behaviour theories
Coles, a prominent grocery store in Australia is considering having a Nationwide Easter sale at each of their stores. They have come to you to see if you approve/disapprove of this idea Take a position on whether this is a good idea or a bad idea and explain why utilizing consumer behaviour theories.
In addition, as part of your answer you should also consider: Whether you would expect any differences between religious Christian Australians, more secular/non-Christian Australians, and/or passionate atheist Australians. Explain why.
Whether, Liquorland, which is a liquor store owned by Coles (and is often placed near Coles) should also have the same Easter Sale. Explain why.
In doing so, you should consider the psychological processes related to attention, consistency, groups/norms, identity, and the extended self.
Question Two: Taking a position on the strategic decisions of brands
Advertisers are very cautious about advertising on Youtube and sponsoring up-and-coming online 'Influencers'. Indeed, in what has been nicknamed 'adpocalypse' (and adpocalypse 2.0, etc.) many prominent brands withdrew from Youtube as they worried being associated with the content (See NYT articles below for more context).
Explain the underlying processes of why these brands are cautious / why they made the decision to remove their advertising from Youtube.
Then take a position on whether you think this was the right decision to make (from a business, profit-maximizing point of view), whether it was overcompensating, and whether/why some brands might not care. Defend your position.
You should consider theories related to classical conditioning, associative/semantic networks, implicit associations, reference groups, source-effects, culture, and identity.
Attachment:- Assignment File.rar