Develop strategic marketing plan

Reference no: EM133622824

Question

You will develop a strategic marketing plan for a restaurant or hotel of your choice. Based on your research about the restaurant of hotel of your choice, undertake an analysis of the restaurant or hotel markets, market position, target markets and segmentations. Define and analyse the restaurant or hotel competitors and the external environment using a variety of analysis tools. Based on your research and analyses, develop a list of marketing objectives, recommend strategies to meet the objectives and build a marketing plan for the next two years.

Reference no: EM133622824

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