Reference no: EM132299562

Develop the specific message appeal to your target customer.

Then construct a creative brief of the information below:

Segmentation- We use segmentation to identify niches with specific needs and desires that we can articulate clearly. In mature markets we use segmentation to find new customers. Segmentation allows us to focus our messaging and deliver it more effectively. There are methods to segment the market like Geographic based (country, region, area, zip codes, metropolitan or rural location, climate or mountains etc.), Demographic based(gender, income, education, ethnicity, marital status, profession or occupation) and Psychographic based(attitudes, lifestyle, hobbies, personality and leadership traits and attitudes toward risk.) For brand Norco, the segmenting strategy would be based on demographic based in which younger generation based on age like 15 to 29 years of age customers are targeted. It can also target based on gender like more female or more male.

Targeting- It is the selection of potential customers to whom a business wishes to sell products or services.it helps in choosing which segments of the market are appropriate and determining the products that will be offered in each segment. for Brand Norco, the company is small level and has limited budget for marketing, so it can target niche market who likes to buy premium and trendy fashionable clothes at good pricing without catching the attention of big brands in the market.

Positioning- Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. For Brand Norco, the company can use Quality and Cost positioning strategy in which company owner can provide good quality clothes at low cost by limiting the cost of production and marketing. The company is under budget, so it needs to be cost effective like Walmart has positioned its self as low cost brand.