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1. Do you believe that Kelly Lester’s business is a candidate for reshoring back to USA? Explain?
2. Develop a social media marketing plan for EasyLunchboxes. One which social media should Lester focuses her efforts? Why? What specific tactics should she employ in each one of the social media that you recommend?
3. What steps should she take to transform EasyLunchboxes into a recognizable brand name?
Explain how this concept is disrupting our traditional economy. Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.
Describe each of the five W's for your media planning. Describe the three most important rules of media buying and why they apply to your client.
Tips to prepare for your video: Create note cards, Practice in front of a mirror and / or friends, Review materials thoroughly
Relate a specific example of how a persuader could use Social Judgment Theory try to change an attitude you hold. Could it work? If so, why? If not, why not?
Choose a retailer. Then, of the six phases of the channel design process, determine which has the greatest impact on whether or not a channel strategy is successful for that retailer. Provide your rationale.
The final paper provides you with an opportunity to integrate and reflect on what you have learned during the class. What have you learned about statistics
Choose a branded product and identify and describe its general marketing profile. Basic financial information about the company (Annual Revenue, Annual Profit or Loss) Recent development(s) (e.g. a new product, management change, etc.).
Assume you have narrowed down the target market to middle to upper class women aged 18-25 living in major cities. Explain your reasoning for each and utilize the advertising objectives to help convey your message.
Discuss how to use the increasing number of seniors and older Americans as an opportunity by adjusting each part of the brand's marketing mix (that is its product, price, place and promotion).
Demonstrate a customized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a customized or "glocal" marketing approach using one or more of th..
Marketing expenses commonly increase in proportion
Compile a PowerPoint presentation of your e-marketing campaign to include the company background (Unit II), situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI).
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