Develop skills in analysing hospitality and tourism system

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Reference no: EM131941762

Introduction to Hospitality and Tourism

Assessment - Promotional Brochure

Assessment Description

The purpose of this individual assignment is to develop your skills in analysing the Hospitality and Tourism system and its importance to destinations. This will enable you to understand the different types of business activities that shape destination's Hospitality and Tourism Industry.

Your task is to create a promotional brochure for a destination of your choice. In preparing this brochure you must identify the key components of the destination and consider the implications of the ‘amalgam' concept.

Your one-page brochure must include the following points:

1. Attractions
2. Amenities
3. Access
4. Ancillary Services
5. References (You must use Harvard Referencing Style)

In creating your promotional brochure, you will need to include images and any other visual aid that validates your research. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

Verified Expert

This paper provides discussion on the marketing and promotion activities associated with an organization. It discusses about the promotional mix elements and then provides illustration on how it can be applied to given organization. The next discussion focuses on identifying the promotion mix for customer and business markets. There is a need to understand the ethnic and cultural factors that could influence the purchasing decision of the customers. It finally suggests recommendations to the company on how to prepare the marketing plan for the organization to achieve their desired objectives of expansion in China. This paper is written in Microsoft Word File Document.

Reference no: EM131941762

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Reviews

len1941762

4/14/2018 3:11:45 AM

Brochure Format The format chosen for your brochure lacks thought and consideration for the intended audience. The format chosen for your brochure is satisfactory, but major improvements would enhance its effectiveness. The format chosen for your brochure is appropriate but quite a few improvements would be needed for a professional audience Your brochure is professionally presented and has been submitted in a format that, with some tweaks, could be suitable for a professional audience. Your brochure is professionally presented and has been submitted in an entirely appropriate format. The reference list is absent. The reference list is incorrect with major errors. The reference list is correct, with minor errors and the occasional major error. The reference list is correct, with only the occasional minor error. The reference list is correct, with no errors.

len1941762

4/14/2018 3:11:39 AM

Criteria NN (Fail) 0 - 49 P (Pass) 50 -64 CR (Credit) 65 - 74 DN (Distinction) 75 - 84 HD (High Distinction) 85 - 100 Theory Application Your promotional brochure does not satisfactorily apply ‘amalgam’ concept. Your promotional brochure partially applies ‘amalgam’ concept. Your promotional brochure satisfactorily applies ‘amalgam’ concept. Your promotional brochure strongly applies ‘amalgam’ concept. Your promotional brochure clearly and thoroughly applies ‘amalgam’ concept. Data Analysis Your analysis lacks depth, and your interpretation is not relevant to the assessment You have analysed some Hospitality and Tourism specific information, although You have analysed most of the Hospitality and Tourism specific information required You have analysed and interpreted accurate Hospitality and Tourism information. You have analysed and interpreted accurate and specific Hospitality and Tourism criteria. your interpretation is not by this assessment. information. always relevant to the assessment criteria.

len1941762

4/14/2018 3:11:27 AM

This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:

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