Develop several concept sketches for a common product

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Reference no: EM132315713

Textbook - Product Design and Development, Fifth Edition, Author - Karl T. Ulrich by Steven D. Eppinger. ISBN 978-0-07-340477-6.

Chapter 11 - Industrial Design

Exercises -

1. Visit a local specialty store (e.g., kitchen supplies, tools, office supply, gifts) and photograph (or purchase) a set of competing products. Assess each one in terms of the five ID quality categories as shown in Exhibit 11-11. Which product would you purchase? Would you be willing to pay more for it than for the others?

2. Develop several concept sketches for a common product. Try designing the product form both "from the inside out" and "from the outside in." Which is easier for you? Possible simple products include a stapler, a garlic press, an alarm clock, a reading light, and a telephone.

3. List some firms that you feel have a strong corporate identity. What aspects of their products helped to develop this identity?

Thought Questions -

1. By what cause-and-effect mechanism does ID affect a product's manufacturing cost? Under what conditions would ID increase or decrease manufacturing cost?

2. What types of products might not benefit from ID involvement in the development process?

3. The term visual equity is sometimes used to refer to the value of the distinctive appearance of a firm's products. How is such equity obtained? Can it be "purchased" over a short time period, or does it accrue slowly?

Reference no: EM132315713

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