Develop sales forecast for this new product

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Reference no: EM132088097

1. You are the chief marketing officer of a pharmaceutical company. Your company has received FDA approval for a new prescription-only drug to treat early signs of Alzheimer’s disease. How would you measure market demand and develop a sales forecast for this new product?

2. If you were to loan someone $100,000.00, would you rather require that they obtain someone toserve as a surety or someone to serve as a guarantor? Consider and discuss.

Reference no: EM132088097

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