Develop public relations plan

Assignment Help Operation Management

Reference no: EM132194880

1. Develop a public relations plan. Make sure to read the chapter on Program Planning before doing this assignment. Develop an 8 step plan for an organization of your own invention (not an already existing one). Your plan also needs to include:

a media release letter

a thorough list of journalists/bloggers whom you would send your work to include targeted Internet media and social media bloggers.

a power point presentation of your Program Plan

2. Read case study : Balancing Stakeholder Interests and Corporate Values: A Cummins Strategic Decision.

Question: How would you, as an organizational leader, apply and use the stakeholder management approach as a means for planning and implementing collaborative relationships to achieve win-win outcomes among stakeholders?

Reference no: EM132194880

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