Develop prospecting strategy for a geographical area

Assignment Help Marketing Management

Reference no: EM133210164

Assignment:

Task 1

To demonstrate competency in this unit, you will need to do (3) three tasks:

1. Research and develop one prospecting strategy for a geographical area, including:

property demand in the area
socio-economic climate for the area
growth expectations for the area
prospecting strategies

2. Develop a report on the optimum capacity of an agency, including:

current agency profile and forward projections for agency
maximum/minimum property management scope and scale
resources required to manage properties

3. Develop a report with recommendations to adjust property management portfolio mix.

Templates have been provided to assist you in the completion of these tasks and should be returned to your assessor once completed. Refer to the Research and Report template to complete this task.

You may use an example real estate or the real estate agency below:

"John Albert Rogers, with over 25 years' experience in the property and finance industry, established Albert Property and Finance Group in 1990 to offer a professional and totally comprehensive property service to those clients who wanted the benefits of dealing with one dependable point of contact through all facets of property transactions.

Albert Property's mission to provide continuous service of the highest quality in real estate.

The company have always fostered long-term business relationships by meeting their clients' specific needs in ways which are individual, innovative and commercially sound. They offer a wide range of services including:

Property and Sales Advice
Market assessment and analysis
Rural property assessment
Development feasibility studies
Acquisition of development sites
Sales, purchase & leasing of residential, commercial and industrial properties
Property and asset management
Land & property auctions
Stock and station

The organisation is one of the most qualified, experienced and dedicated sales teams in Australia, and with sales in excess of $700 million per year, and an extensive portfolio of properties they manage."

Reference no: EM133210164

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