Develop process to monitor and control marketing performance

Assignment Help Marketing Management

Reference no: EM132439118 , Length: word count :- 700

Assignment Content

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Resources: Marketing Plan and Outline

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should contain elements from each week of the course, including:

Reference no: EM132439118

Questions Cloud

Achieve the target debt ratio : Hutchinson Corporation has zero debt - it is financed only with common equity. Its total assets are $490,000. The new CFO wants to employ

Total assets turnover ratio : Arshadi Corp.'s sales last year were $70,000, and its total assets were $22,000. What was its total assets turnover ratio (TATO)?

Briefly describe your identified leadership style : Briefly describe your identified leadership style and explain how it compares to the transformational style of leadership. Explain how leaders in a healthcare.

Model of capital structure : Which of the following is an assumption in the MM II (Miller Modigliani, 1963) model of Capital Structure:

Develop process to monitor and control marketing performance : Develop a process to monitor and control marketing performance. Producing and marketing a product without regard to ethical, legal, and social considerations

Calculate the molarity of the acetic acid solution : A 21.2 mL sample of 0.227 M KOH solution required 21.4 mL of aqueous acetic acid solu- tion in a titration experiment. Calculate the molarity of the acetic acid

What is the molarity of the koh solution : Suppose that 18.87 mL of 0.01429 M aqueous H2SO4 is required to neutralize 10 mL of an aqueous solution of KOH. What is the molarity of the KOH solution?

What is the par value of the preferred stock : From a review of the stockholders' equity section, answer the following questions - What is the par value of the preferred stock

Discuss the sport management program goals : Discuss the Sport Management Program Goals, also discuss the Strategic Perspective, Global Orientation, Professionalism ,Theory Into Practice

User Account

All Pages