Develop positioning strategy for marketing the new product

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Reference no: EM13108298

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
The overall strategy
Characteristics of the target market
Why that target market is attractive
The positioning strategy

Reference no: EM13108298

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