Reference no: EM132764611
Case Study
Review the following case study and answer the questions that follow.
A successful business owner of a beauty products retain chain has noticed a considerable increase in online sales and a decreasing percentage of purchases made in the five stores she owns in the city.
In each of her stores, she has a Manager and five sales representatives and each average approximately $800,000 in revenue a year. However, there has been a trend of approximately 25% sales decline in the past year.
To support online sales of $500,000 per year, the business owner and a team of 2 customer representatives handle the current online sales. It is forecasted that online sales will increase 30% in the year with the marketing campaigns planned, and another 25% in the year after that. The owner wants each store to maintain their productivity, which she measures as revenue per employee, and needs to determine what she needs to support the growth of the online business.
Instructions
Analyze this case study and forecast the supply or demand for online and the retail stores over the next 3 years.
Outline limitations of your forecasts and develop a plan to address your labour shortage or surplus.
Ensure you answer the following questions in your paper:
Question 1. Using your HR planning expertise, forecast the demand of labour in the store and to support online sales over the next 3 years.
Question 2. Assuming an annual turnover percentage of 20% in the store and 10% turnover of employees supporting online sales, estimate the HR supply over the next 3 years.
Question 3. Explain the demand and supply forecasting models you used and detail the limitations of each.
Question 4. Explain whether you forecasted a labour storage or supply. Develop a plan to help address the forecasted labour shortage or surplus and what the business will require to implement the recommended plan.