Develop personalized selling strategies

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Reference no: EM133523609

Assignment:

SALES TRAINING

The Stafford Hotel requires its restaurant servers to complete a computer-based training program on how to sell appetizers and desserts. The training focuses on describing menu items in an appealing way, suggestive selling, and devising sales strategies based on guests' specific needs. The program spans 60 minutes, which the servers complete in one session. The hotel is considering two strategies to promote skill use after training.

The first option is a series of follow-up learning activities to be conducted during pre-shift meetings.

These learning activities would focus on having the servers taste the menu items, develop personalized selling strategies, and role-playing their sales skills with fellow servers.

The second option is an incentive program. Specifically, the servers would receive monetary and non-monetary incentives for achieving specific sales goals, For example, the highest performing servers would receive gift cards or t-shirts.

Questions

1. Which option do you think would better promote skill use and increase sales? Explain your choice.

2. Describe one additional intervention that would probably be successful in promoting skill use and increasing sales.

Reference no: EM133523609

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