Reference no: EM131283321
Section 1
Background information about the company, brand and product. This section should include a discussion of the following:
1. Very brief description of the company and its history
2. Target customers - Provide overview of profiles for primary and secondary targets
Section 2
Identify and discuss the applicable psychographic criteria that are relevant to the brand or product and its target customer(s). Consider the following criteria, as well as any other applicable psychographic information for the brand's target segments:
1. VALS types-Primary and Secondary (include as attachments for all classmates and instructor)
2. Values- Rokeach Value Survey List of Values
3. Lifestyle and Lifestage Dimensions- NABs
4. Personality- Personality and Trait Theories such as Optimal Stimulation Level, Dogmatism, etc.
Section 3
Identify and analyze relevant aspects of consumer influences and their effect on the adoption process for the brand. Provide the reasoning why you believe the influence is relevant. Examples of what might be included are:
1. Age
2. Gender
3. Regional
4. Ethnic
5. Religious
6. Family
7. Culture
8. Social Class
9. Social Pressure
10. Peers
11. Clubs
12. External influences
13. Internal influences
Section 4
Develop or identify the consumer decision model(s) that you feel applies to this brand or product. Provide the reasoning why the model was selected. Consider any of the models and concepts described in the lessons or text.
Research Databases
Although some topics lend themselves to articles from the "popular press," most others will require more "academic-type" journals. I highly recommend the following three databases:
• ABI Inform Complete
• ProQuest Direct
• LexisNexis
1. Under the Research column, double-click Databases by Title (A-Z list) (under the Find Articles and Databases column).
2. You will be taken to an alphabetical listing of databases. Scroll down to your database choice, such as ProQuest Direct. Select it by clicking once on the link.
|
Discuss a pending proposal with members of the decision team
: If you were the ethics officer for this firm would you address the belief among employees that it is acceptable to discuss a pending proposal with members of the decision team?
|
|
What would be your recommendation on playing the lottery
: Which of these does lottery advertising represent? Is the State acting ethically? If you were a teacher (State employee), what would be your recommendation to students on "playing the lottery"?
|
|
How has your research on toy and gender influence your view
: How has your research on toys and gender influenced your views on the relative influences of environment and heredity on gender and identity development in children?From your review of the literature and your examination of actual toys on the mark..
|
|
Create a more ethical marketplace
: How many different ways did you find that the DMA was involved in assisting consumers and the industry to create a more ethical marketplace?
|
|
Develop or identify the consumer decision models
: Develop or identify the consumer decision model(s) that you feel applies to this brand or product. Provide the reasoning why the model was selected. Consider any of the models and concepts described in the lessons or text.
|
|
Starting an advertising campaign directed at children
: The granola company described in the last question is thinking about starting an advertising campaign directed at children that would air on Saturday morning television. Explain why you think it should or should not do so.
|
|
Find the acceleration of the centerof mass of the plate
: A square plate ABCD rotates at aconstant angular speed about an unknownpoint in its plane. At the instant shown,the velocities of the two corner points Aand D are*vA D ??2 ft=s.{OC |O/ and*vD D??.2 ft=s/O{, respectively.
|
|
Define and explain three barriers to trade
: Define and explain three barriers to trade. What effect do those barriers to trade have on domestic consumer surplus? What is the Riccardo Effect in relation to specialization and exchange?
|
|
Describe the nature and all dimensions of the ethical issues
: Describe the nature and all dimensions of the three ethical issues.Identify the ethical code numbers and definitions of each issue presented using both the APA and ACA codes.Discuss alternative courses of action that could be taken by the counselor t..
|