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Develop new talking and texting plans

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Reference no: EM131666760

Question:

Vodafone, the telecom giant, wants to conduct a market research study aimed particularly at finding what market segments exist across U.S. and how customers may perceive the "Vodafone" brand. Advise them on the following key components:

1. Should Vodafone make huge investment on market research to develop new "talking and texting plans", when it is easy to copy the market leader's product offerings?

2. What method/ process of research would you use when conducting the fieldwork for this kind of study? Why?

Please include references.

Reference no: EM131666760

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