Develop new products or services

Assignment Help Marketing Management

Reference no: EM13224154

QUESTION 1

Identify three challenges a new product manager may be faced with in developing new products or services. Discuss ways you would cope with these challenges if you were in the new product manager's position.

QUESTION 2

In companies there is often debate about the degree of testing required for a particular new product or service. Discuss the advantages and disadvantages (or limitations) of testing at different stages of the new product development process. What factors will influence choices about the extent of testing and the information required? Use examples either real or hypothetical to illustrate the points you are making.

QUESTION 3

Managing teams in new product development is a difficult but essential task. What problems can occur in new product teams? Why do these problems arise? What can be done to enhance team performance? In your answer draw on your knowledge of the subject matter and your own experience in teams to illustrate the points you are making.

Reference no: EM13224154

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