Develop new and innovative sub-brand

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Question

Develop a new and innovative sub-brand and product for Munchy's with the theme of post-Covid-19 by providing the sub-brand name and product descriptions. Next, provide a new product marketing mix, unique selling point, and SWOT analysis for that sub-brand/product.

The new sub-brand/product should attach and rationalize with brand value, brand identity, and brand personality of Munchy's.

Reference no: EM133255188

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