Develop more effective integrated marketing communications

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Reference no: EM131088713

Think of a recent high dollar purchase you have made (Television, computer, car, etc.). Using the 5 steps outlines in the consumer purchasing process, explain each step of the process as it applies to your purchase. Which 2 steps did you find most important? How can a marketer use this information to develop more effective integrated marketing communications?

Reference no: EM131088713

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