Develop model of innovation

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You were exposed to the Connect & Develop (C&D) model of innovation implemented by A.G. Lafley at Procter & Gamble (PG). This was presented to you in the written case and the five videos. Mr. Lafley and his executive team clearly discussed that innovation was the cornerstone of their strategy for growth. The successful implementation of the C&D has led to many significant and valuable innovations brought to market like Swiffer Sweeper, Febreze, and Mr. Clean Magic Eraser, to name a few. list and discuss at least five (5) specific activities P&G performs that reinforce their overarching C&D innovation strategy and allow it to be successful. Fully discuss how P&G performs each of the activities and clearly connect each activity to how it feeds and reinforces the innovation strategy.

Reference no: EM133186870

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