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Develop merchandise offerings that resonate

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Review page 6 of JC Penney's Annual Report, paragraph "Our sales and operating results depend on our ability to develop merchandise offerings that resonate with our existing customers and help to attract new customers." Based on this module's readings, identify and support two specific recommendations that come to mind that can help JCPenney remain competitive and identify customers' market demands.

Reference no: EM131487850

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