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Each student is to develop a marketing strategy for a product with a new opportunity (e.g. market development, product development, diversification). It is recommended to discuss your proposed product idea with the professor prior to completing the project. Students must design and conduct relevant marketing research for the selected topic, and an effective marketing strategy must be developed based on the analysis of this research. The presentation should include a clear and insightful introduction and well-developed conclusions, and must demonstrate application of marketing principles and marketing terminology.
Each student is to use PowerPoint to present his/her marketing strategy.
Slides should be presented in the following order. You may use 1 or more slides for each element:
1. Introduction/Overview
2. Research (Optional.)
3. Target Market
4. Product
5. Price
6. Place
7. Promotion
8. Conclusion (Should include a Competitive Advantage statement, a Positioning statement, or a short ‘elevator speech’. Essentially, you should sum-up in a few sentences why your product will be successful / why your target market should buy your product.)
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