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Imagine that you work as a representative for the marketing department of your college or university and have segmented students into four different clusters, each representing one of the four functions.
Develop a marketing strategy based on each of the four functions to motivate students to stay in school and complete their degrees (make sure that you utilize all four functions).
1. Utilitarian function
2. Ego-defensive function
3. Knowledge function
4. Value-expressive function
Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
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the american marketing association ama defines sales promotion as media and non media marketing pressure applied for a
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Discuss at least two ideas using PRICING as one strategy and PLACEMENT (distribution) as the second strategy to help build your business.
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