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1. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1 page) for their chosen business for instructor approval.
2. Discuss how the marketing mix will vary in relationship to the offering of service and of a product. (350 words)
Ultimately, a manager or supervisor within an organization should be responsible for team development. Inevitably, however, differences among team members will arise. In addition, provide examples of how these problems can serve as detriments to team..
Commendable accomplishments and possible issues. Short- and long-term impacts due to lack of responsible behavior.
Discuss at least two (2) best practices to reduce any friction with unions or to avoid further unionization.
Identify an article on any one of the following management decisions commonly made in an organization:
Disgruntled Employee Plants Time Bomb in Get-Rich-Quick Scheme. Why were the four components of this time bomb considered ingenious?
Read the mini-case study "Excellence in Southwest Airlines" (Marketing Management by Kotler and Keller).
To what extent can the transmedia storytelling approach be used to market non-entertainment products?
Suppose you are asked by senior officers of a city government to identify ways to reinforce a new culture of teamwork and collaboration. The senior executive group clearly supports these values, but it wants everyone in the organization to embrace th..
What are your thoughts on how globalization affects certification and accreditation?
My assignment is to come up with cost reduction on the Brass hinges and the wooden pallets only.
How can buyers evaluate the quality or value of these services?
Why are there an increasing number of mergers with companies in different industries?
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