Reference no: EM133167982
Develop a marketing plan.
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
Positioning statement
Details on a target market and market segmentation
Market analysis
SWOT analysis
Details on competing products or services
Discussions on differentiation from competition
discussion on market trends based on research
New product development process summary
Details on the process used to develop this hypothetical product
Discussion on how concept/product could be tested
Marketing strategy
Provide an overview of the planned marketing and advertising strategy
Provide more specific details and discussions on one of the following:
Integrated marketing communication plan
Logistics and distribution to include reverse logistics
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How is data analytics different from statistics
: How is data analytics different from statistics? Analytics tools fall into 3 categories:descriptive, predictive, and prescriptive.
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Competitive global environment
: In an increasingly competitive global environment, what do you think will be the role of the United States in the global market in the years to come?
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Describe the challenges of prospecting
: Briefly describe the challenges of prospecting and what you learned. Explain the importance of planning the initial sales call.
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Product or service
: Select a product or service and find a recent (2019) campaign that has promoted the product or service to consumers using a selection of techniques
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Develop marketing plan
: This course will be developing a marketing plan for a New Product Development (NPD) idea. Nature of the proposed solution
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Global trade environment
: Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage?
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Different products and services
: How do you remember the brand names of the different products and services that you use in your life?
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Identify its primary target market
: Identify its primary target market. Specify three methods you will use to research customer needs and wants.
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Define what is prospecting
: Define what is prospecting? Discuss why prospecting is an important and challenging task for salespeople.
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