Develop marketing plan

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Reference no: EM133163481

Students will develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch, and the document should follow the following sections:

Executive Summary

Mission and Vision

Situation Analysis

Target (Develop 2 Buyer Personas)

Objectives (Develop 2 Objectives and their respective KPI)

Strategic Approach

Tactics and Channels

Implementation

Evaluation and Control

Reference no: EM133163481

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