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Problem: Develop marketing mixes for services. "Product" (service) strategy issues include what is being processed (people, possessions, mental stimulus, information), core and supplementary services, customization versus standardization, and the service mix. Distribution decisions involve convenience, number of outlets, direct versus indirect distribution, and scheduling. Stressing tangible cues, using personal sources of information, creating strong organizational images, and engaging in postpurchase communication are effective promotion strategies. Pricing objectives for services can be revenue oriented, operations oriented, patronage oriented, or any combination of the three
Question: Form a team with at least two other classmates, and come up with an idea for a new service. Develop a marketing mix strategy for the new service.
1. Why is it important to do market research and adjust the marketing mix when entering into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets. Als..
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements
Design a new advertising campaign to renew interest in the product. Consider all aspects of the marketing mix when designing your campaign
What is going on in the marketplace that may affect the success of your product and/or marketing plan? Who is your competition? How will you address the issue?
What is your favorite brand of sandwich cookie? If you're like most Americans, chances are it's Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they're wrong. Sunshine first marketed its Hyd..
Organizations responses to change in the workplace are the result of individual leaders who are employed within the organization. As a leader, the ability to manage change is essential. How can you demonstrate flexibility and adaptability in response..
A number of economic and financial events occurred to create a "perfect financial storm" that led us into the Financial Crisis of 2007-2009. The major economic and financial events that transpired to contribute to this event
1q. place yourself in the role of a manager at a company undergoing a merger or acquisition. what would be the most
Course Name: BUS 5658 Healthcare Planning and Marketing, Discusses and applies the concepts of healthcare planning and marketing to healthcare delivery, assessment of community needs, and resource planning in both ambulatory and clinical settings.
Describe the company, its industry, its products, the markets it serves, and the type of operations that will be taken abroad
Analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with examples
What is nay-saying, and how does it differ from yea saying? What should a researcher do if he or she suspects a respondent of being a nay-sayer?
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