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Develop market research policies and procedures

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Develop market research policies and procedures

The first part of this assessment requires to develop market research policies and procedures for NatureCare Products as the company needs a framework for its market research activities as it not conducted any to date.

The company already has existing marketing policy and procedures, and you are required to add a section to this on market research. As a minimum this should cover:

  • Market research methods that can be used.
  • Use of external consultants
  • Approval procedures
  • Frequency and timing of market research.
  • Whether incentives will be offered to customer participating marketing research
  • Confidentiality of research information

Save this document as Revised Policy and Procedures.

Reference no: EM132996485

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