Reference no: EM13218154
1. What are the key differences between strategic, operational, analytical and collaborative CRM?
2. Develop your own definition of CRM. Make sure that the definition is neither too broad nor too narrow, and encompasses all four forms of CRM - strategic, operational, analytical and collaborative.
3. How might CRM be used in a not-for-profit setting such as local government or charitable fund-raising?
4. What is a relationship and how do you know if you are in one?
5. Consider your own experience as a consumer of goods and services. Do you want to have a relationship with any suppliers of these goods and services, and, if so, why?
6. Explain why companies want to develop long-term relationships with customers.
7. Investigate the latest trends in market segmentation for either consumer or business markets.
8. What is activity-based costing and why is it important for customer portfolio management?
9. Use the Fiocca model of customer portfolio analysis to cluster customers of a business-to-business organization to which you have access. What implications does this clustering have for the organization's customer management strategies?
10. In an organization of your choice, identify the touch points that contribute to customer experience. Investigate whether the organization can prioritize those touch points for their impact on customer experience, and assess the degree to which the customer experience is planned.
11. Using the 7P's formula, deconstruct the value proposition of an organization with which you are familiar.
12. Assess the significance and status of service quality in an industry of your choice. Identify what is meant by 'high quality service' in that context and evaluate the service delivery of two major players.
13. What do you understand by the term 'value' and to what extent is it possible to segments consumer or business markets by value requirements?
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What database applications
: Include what database applications are used (Microsoft Access®, DB2®, Oracle®, and so forth). Conclude by proposing improvements. For large organizations, restrict the scope of the paper to the department in which you wo
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Determine the nominal value and the maximum tolerance
: a resistor is required for an application that requires its value to be no less than 7.1k ohms and not more than 7.9k ohms. determine the nominal value and the maximum tolerance of the resistor you could use. explain.
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Draw the sympol and truth table of the gate
: draw the sympol and truth table of the gate that corresponds to the action of the logic gate.
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Marketing and advertisement at your local art museum
: You are in charge of marketing and advertisement at your local art museum. Next month, the museum will be hosting an exhibition on the social role of the arts in early Chinese and Japanese civilizations.
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Develop long-term relationships with customers
: What are the key differences between strategic, operational, analytical and collaborative CRM and develop your own definition of CRM. Make sure that the definition is neither too broad nor too narrow, and encompasses all four forms of CRM - strateg..
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Systems model place nursing at the focus
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Determine the probability distribution of the number of time
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What will happen if firm uses units of labor and capital
: A firm is using 500 units of labor and 100 units of capital to produce 100 units of output. Labor costs $5 per unit and capital $20 per unit. At these input levels, another unit of labor adds 5 units of output, while another unit of capital adds 4..
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Describe risks of smoking and its addictive nature
: On May 24, 2004, U. S. District Judge Gladys Kessler ruled the big tobacco companies Philip Morris, Reynolds, and Liggett would be liable for $ 280 billion almost all their profits during the past 50 years if the U. S. Department of Justice ( DOJ)..
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