Reference no: EM133515901

The following are FTC's FIP (Fair Information Practice) Principles as well as their profiling recommendations:

Consumers must receive notice of network advertisers' profiling activities on host websites and have the ability to choose not to participate in profiling.

Clear notification of data collection must be given before it begins for personally identifiable information. Consumers must opt-in before data collection can begin.

Clear and conspicuous notice must be given when non-personally identifiable information (or "clickstream" data) is collected for profiling. Consumers can opt-out of data collection.

Once informed about the network advertiser's information collection practices, consumers must be able to decide whether to participate in profiling.

Reasonable access must be granted to personally identifiable information and other information that is associated with it to allow for inspection and correction.

Sites are required to make reasonable efforts to protect the data they collect for profiling purposes from loss, misuse, alteration, destruction, or improper access.

Enforcement must be done by third parties such as seal programs and accounting firms.

No collection of sensitive data is permitted at all. This includes sensitive financial, medical, sexual behavior or orientation information, and Social Security numbers.

Selling or renting of data to third parties is prohibited.

Customers' credit card data can only be transferred over secured connections.

1. Develop a list of privacy protection features that should be present if a website is serious about protecting privacy.

2. Three well-known websites and examine their privacy policies. Write a 1-page paper that rates each of website on the criteria you have developed.