Develop intregated brand promotion campaing for new product

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Reference no: EM132257033

I have a team project for strategic management, where we have to develop an intregated brand promotion campaing for a new product that will build the brand equity of the chosen family brand. Our brand is "Crayola" , we have decided that oir product will be some sneakers for kids and they can color this with special markers. We have very clear our point, our target market Kids from 6-14 years olds, and most importants their parents since they pay for it. We have figure out our main competition and our objectives with this product.

But I sitll have doubts about this two points,Please Help: (I will appreciate if you give me anwers or serious opinions)

We need to create a Magazine Ad for htis product, I need at least two or three choices for the layout, between (Standard/ picture window layout,Copy Heavy layout,Poster layout, Rebus/Circus layout, Multi-Panel Layout, Frame layout) and aswer the questions.

1-What sytle and size of ad would work best?

Do you need more than a single page to create impact? Consider spreads, gaterfolds, or cover positions.

2-Why are this the best options?

3 What kind of visual technique would help this style most?

Reference no: EM132257033

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