Develop international strategy for your small business

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Reference no: EM132282696

Develop an international strategy for your own small business: exporting cookies to europe You have worked hard to achieve success in your baked goods company. So far you have marketed your products only to U.S. and Canadian markets.your marketing specialist has decided that the company needs to explore the possibility of exporting to Europe. You need toprepare a preliminary assessment of the cultural aspects of the european market that must be considered if the company moves forward with this exporting strategy, 1) What major aspectsof culture should you consider in your assessment? 2) Do these aspects need to be identified with specific countries or region in Europe? 3) Do you expect that the cultural land scape affecting the consumption and sale of cookies will be the same of different than what prevails in the United States?

Reference no: EM132282696

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