Develop internal and external communication from wal-mart

Reference no: EM133721933

Discussion Post: Accounting Handling Customer Complaints

As a marketing consultant, you will need to advise clients on the development of a communication strategy that has contingencies to address situations such as the one presented in the scenario. This project is designed to help you understand the types of strategies that can be adopted and address the various audiences you will encounter.

You are to develop (i) internal and (ii) external communication from Wal-Mart to its internal and external stakeholders. It should be in form of a press release by Wal-Mart CEO in the context of this situation:

An overseas contractor that is a major supplier to your chosen company has recently been revealed as one that operates with poor working conditions for employees (uses child labor, pays low wages, requires long hours, no benefits, etc.).

Reference no: EM133721933

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