Reference no: EM132973353

Assessment Task: Social media engagement and the company

Company name - Nestle (Food and beverage)

- In this assignment you will explore some real-life examples of how companies across a number of industries are using social media platforms to reach and engage with their constituencies.

- You will evaluate how an active social media presence can build brand awareness, user interaction, engagement, trust and long-term success. However, social media can also make or break a company's reputation.

- When companies experience a crisis, such as a catastrophe that occurs either naturally or as a result of human error, online opinions through social media channels can be damaging for the company's reputation and credibility.

- What starts out small can quickly gain momentum. Even a single bad review by a disgruntled customer with a small following, can show up in a search and cause prospects (or prospective employees) to think twice about doing business with the company.

Q1. What social media channels does the company use? Explain your impression of the company's identity, presence and reputation based on their social media platform. Does the company:
- communicate its identity clearly on social media? Provide reasons for your answer.
- maintain an active presence on its chosen channels? Explain how.
- allow its constituents (customers, clients or suppliers) to interact and engage with the company?
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Q2. Identify and examine three challenges a company faces when using social media to communicate with their constituents.

Q3. Can social media make or break a company's reputation? Give examples. USE THE PERSUASIVE ARGUMENT STRUCTURE FOR YOUR RESPONSE.

Team presentation
1. Compare and contrast each company's social media presence.
2. Based on an analysis of the different companies identify the most important steps a company needs to take in developing a social media strategy.

Attachment:- Social media engagement.rar