Develop guerrilla marketing strategy for your coffee shop

Assignment Help Operation Management

Reference no: EM131680866

Refer to the coffee shop business you want to start and build, write a 6-8 page paper in which you:

Outline a financial plan for your coffee shop

Develop a guerrilla marketing strategy for your coffee shop

Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.

Outline a plan for securing sources of debt financing for your second store.

Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides;

Please list references they must follow APA or school-specific format.

The specific course learning outcomes associated with this assignment are:

Describe and analyze the necessary activities and key decisions to start a small business.

Analyze the key financial management considerations in operating a small business.

Develop a guerrilla marketing strategy for a small business. Analyze the role of pricing, credit, and equity financing in defining a business strategy.

Use technology and information resources to research issues in small business management.

Write clearly and concisely about small business management using proper writing mechanics.

Reference no: EM131680866

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