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Question: Thirst Quenching Company plans to introduce a new soft drink and has asked you to conduct focus groups among heavy soft drink users.
For your initial post, address the following:
1. Do you think a focus group is the appropriate data collection method to use in this scenario? Why or why not?
2. Develop five focus group questions you would ask this audience of heavy soft drink users.
3. What other data collection method would also be helpful in learning more about this new product? Why?
Suppose you had been asked to testify before the Commission on the Future of Worker-Management Relations ("the Dunlop Commission") which was given the task of recommending appropriate changes in our national labor and employment laws.
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