Reference no: EM132478063

Question 1: To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors.

Create the research section of your marketing plan in minimum of 700 words.

Include at least 3 elements of the Research List of Topics (see list below):

1. Research List of Topics:
2. Primary Research
3. Secondary Research
4. Consumer Analysis
5. Customer Profile
6. Continuous Consumer Monitoring & Research
7. Environmental Scanning
8. Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
9. Current Opportunities
10. Potential Future Opportunities
11. Current Threats
12. Potential Future Threat

Question 2: Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity.

Question 3: Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Question 4: Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.