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(A) Develop a detailed sales promotion for the following three companies:
Warner-Lambert introducing its new anti-itch cream Benadryl. Prospects are those most likely to become victims of poison ivy, mosquito bites, and heat rash.
Visa USA wants customers to use its card more often, especially with/on the coming up Christmas holiday season.
Philip Morris Co., with brands such as Marlboro, has about a 50 percent share of the U.S. cigarette market, would like to promote its “Quit Smoking” program to the public. (9 pts for (i) –(iii))
(B) Machaca-filled burritos have long been a favorite dish at Mexican restaurants in southern Arizona. Maria Gutierrez decided to market this traditional treat regionally under the brand name Mama G’s. She sells a package of dehydrated machaca meat with a stack of flour tortillas and some envelopes of her famous red salsa. You are Maria’s best friend and expert in advertising. Help Maria to develop a comprehensive advertising campaign/program – including all decisions she needs to make - for Mama G’s. (don’t forget – she is your best friend – you better explain it well for her).
What are the advantages of having computer-based forecasting packages handle forecasting? What are the differences between using linear regression to develop a time series forecasting model and a causal forecasting model? Are highly experienced manag..
Your family has put you in charge of finding a caterer for your cousin’s wedding. Your family has had some financial problems lately, so you need to find a caterer who is economical but also capable of putting together an impressive wedding feast. Yo..
A manager of a store that sells and installs spas wants to prepare a forecast for January, February, and March of next year. Her forecasts are a combination of trend and seasonality
Describe the main components of social entrepreneurship and describe how social entrepreneurship differs from commercial entrepreneurship. Please give an example of organization that follows each method of entrepreneurship.
How does an understanding of management and organizational behavior lead to organizational effectiveness and efficiency? Why is the study of historical management theories important today?
Identify four categories of measures that might constitute a Balanced Scorecard of performance measures and provide an example of each. Also explain how a Balanced Scorecard could assist your organization.
Which of the following does not relate to how control helps marketing managers learn? Control helps to plan for the future.
Describe how the team successfully collaborated to develop a cohesive and comprehensive solution. Identify the best practices, techniques, and technologies employed throughout the process.
Analyze the concept of "a dollar today is worth more than a dollar in the future," to define a capital project in terms of future and present values.
How does earned value give a clearer picture of project schedule and cost status than a simple plan versus actual system? How would a project manager use the Cost Performance Index (CPI)?
If adverse selection, moral hazard, and holdup are such significant problems for firms pursuing alliance strategies, why do firms even bother with alliances? Why don't they instead adopt a "go it alone" strategy to replace strategic alliances?
Discuss the best way to leverage a breakeven analysis when defining a business strategy.
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