Develop demographic profile of consumers

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Reference no: EM132140097

Imagine that you are working as an intern at an advertising agency and the agency just won a new account, a bottled team named Leafs Alive. The sale of bottled tea is surging, with the industry reaching $10.5 billion in sales in 2014.

1. What consumer trends seem to be driving this product development?

2. Develop a demographic profile of consumers you think are most likely to purchase this product.

Reference no: EM132140097

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