Develop decision making skills based on your analysis

Assignment Help Strategic Management

Reference no: EM133770408

Assessment

"Case Study Analysis - Emirates Airlines"

Aim:
This assessment is designed to:
Evaluate your ability to conduct case study analysis using the theories and frameworks that have been discussed in ACCM4500.
Enable you to develop decision making skills based on your analysis.
Develop your written skills to a professional standard.

Assessment:
A thorough and comprehensive analysis of the provided case study on Emirates Airlines coupled with independent research.

Instructions:
Presentation of your assignment is extremely important. The assignment must be prepared with care that demonstrates that presentation has been considered.

Quality of analysis undertaken.
Your ability to formulate a professional opinion and to clearly answer the questions asked.
Readability as well as clarity of expression.

Tasks:

A professionally formatted document that provides a thorough and comprehensive analysis on strategic management accounting issues including the following:

What are the key forces in the external environment that might affect Emirates choice of strategy?
With the use of a clearly labelled diagram outline and apply the key elements of
Porter's Five Forces to the international airline industry. Ensure that your discussion has
relevance to Emirates.
Outline and thoroughly explain the generic strategies that a firm can use to overcome industry forces and achieve a competitive advantage.
What strategy does Emirates employ to compete? Use evidence from the case to support your answer.
Analyse the internal environment at Emirates by applying Porter's value chain analysis.
Using evidence from the case identify three (3) tangible resources and three (3) intangible resources that Emirates possesses.
Using the 2016 financial information provided in this case, select two (2) profitability ratios and perform the necessary calculations. What are the limitations of using the ratios you selected?
Assume that you work for a consulting firm that has just been commissioned by Emirates to improve their business. What advice what you give Emirates?

Assignment Presentation:
Professionally presented in a clear readable format using 1.5 line spacing in either Times New Roman or Calibri font size 12.
You must provide 2.54 cm (1 inch) left and right margins.
Charts and graphs that clearly identify key information should be included in the body of your assignment.
The Harvard system of referencing

Reference no: EM133770408

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