Develop customer satisfaction and product guarantee plan

Assignment Help Marketing Management

Reference no: EM132324581

Assignment: Deliverable Length: 1,400 words

Part 1: Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1.

Your plan will include the following:

1. Section I: Company and Brand Information

2. Section II: Product Pitch Script

• This section will optimize the perfect pitch for selling your brand.

• It includes features and benefits of the product.

3. Section III: Cross-Selling and Promotional Opportunities

• This section will examine and recommend 2 complementing products for your brand, relevant to the customer's lifestyle, to build brand awareness and loyalty.

• Develop 1 promotional campaign for selling these complementing products.

Part 2: Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1-4. Add this information as Section IV of the plan.

Final Key Assignment Sections

1. Section I: Company and Brand Information

2. Section II: Product Pitch Script

• This section will optimize the perfect pitch for selling your brand.

• It includes features and benefits of the product.

3. Section III: Cross-Selling and Promotional Opportunities

• This section will examine and recommend 2 complementing products for your brand, relevant to the customer's lifestyle, to build brand awareness and loyalty.

• Develop 1 promotional campaign for selling these complementing products.

4. Section IV: The Product Promise and Guarantee

Reference no: EM132324581

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