Develop current mission statement for your business venture

Assignment Help Marketing Management
Reference no: EM131512985

Assignment: Assess Benefits of a Strategic Marketing Plan to Recommend Alternatives for Businesses

Instructions

Development of the marketing strategy requires more than a plan. The planning process should begin with a clear mission and vision statement for the organization. From here, the intrapreneur/entrepreneur can build a marketing plan which will be both in alignment with the mission/vision statement, as well as the organization's overall strategic plan.

For this assignment, develop a current mission and vision statement for your existing or new business venture. The mission and vision statements should not be more than 3-4 sentences. After developing the mission and vision statements, use the framework on page 67-68 of the text to conduct a situational analysis specific to your existing/prospective business enterprise. Once you complete this task, you will have a research-based foundation for building out your marketing plan and strategy.

Support your paper with at least five resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University's Academic Integrity Policy.

Length: 5-7 pages (not including title and reference pages).

Reference no: EM131512985

Questions Cloud

How the trends will impact the development of your selected : Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.
Evaluate skill acquisition in research methodology technique : Evaluate the skill acquisition in research methodology techniques, in terms of source and critically review literature.
Person be liable as a de facto director : In what circumstance may a person be liable as a de facto director and in what circumstance as a shadow director?
Find the profit-maximizing output : a) Find the profit-maximizing output and price for this monopolist. Is the monopolist profitable?
Develop current mission statement for your business venture : Develop current mission and vision statement for your existing or new business venture. The mission and vision statements should not be more than 3-4 sentences.
Demand curve intersects the avc curve : a) If the monopoly's demand curve intersects the AVC curve at minimum AVC, the firm will shut down.
Represents canadian wheat market : The data in the following table represents Canadian wheat market where, Qd and Qs are the quantity of wheat demanded and supplied in bushels per week.
Trainee in a forwzrding agent : The workers who are responsible for the indoor sales. Our primary mission is to help importers and exporters by providing them services.
Prosperity of a country in the long term : In Prof. Frijters' view, what determines the level of prosperity of a country in the long term? What is your view on this?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd