Develop consumer research plan

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Reference no: EM132271005

Develop a consumer research plan for the selected company of Cigna Health Care and audience, including the following:

Analyze a consumer research-related problem. The research problem is to be appropriate for the above selected company and might entail issues related to customer engagement, external factors, or internal factors.

Apply secondary data and information related to the research problem.

Develop a research plan for the identified problem. Use qualitative or quantitative data related to the research problem.

Develop the sampling and data collection plans for the research problem.

Apply how the expected outcomes contribute to organizational market needs, decision making, and/or strategy building.

Reference no: EM132271005

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